Vitamin E is an antioxidant that protects your skin from the free radical damage, oxidative stress, and environmental factors that can damage and age it. Vitamin E plays a crucial role in protecting skin cells and membranes from environmental damage. This protection extends to stopping damage to the skin from UV rays and pollutants. It is also a natural preservative that helps sustain shelf life of products.

Vitamin E is also a moisturizing ingredient because of it's ability to improve skin hydration. It's anti-inflammatory abilities are significant, making vitamin E popular to soothe skin and reduce itchiness, particularly as a treatment for psoriasis, rosacea, and eczema.